Friday, December 23, 2011

Did Craftsman get a discount to renew sponsorship of the truck series?

Craftsman did not renew its contract to sponsor the Truck series, it renewed it deal to be "The Official Tools" of NASCAR. Camping World is the new sponsor of the truck series. Being an "official" supplier of a product is a considerably less investment then being a title sponsor of one of their national touring series. The terms of the contract are probably very similar to the other "official" products of NASCAR such as Coors Light (official beer), Best Western (official hotel), and Bank of America (official bank).

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